Maison Martin Margiela for H&M LAUNCH PARTY in NYC

The collection will be launched in 230 H&M stores worldwide at 15th November.

H&M routinely held a party for this EXCELLENT collection in NYC. But out of everybody's expectation that the party created art installations, bringing excellent dance performances to the guests.

The guests included H&M's design director Margareta van den Bosch, Chace Crawford、Kanye West、Sarah Jessica Parker、Alan Cumming and Julianne Moore.

Maison Martin Margiela for H&M Preview (ALL)

Maison Martin Margiela and H&M !

Maison Martin Margiela and H&M !

Maison Martin Margiela and H&M !

Maison Martin Margiela and H&M !

Formation has past and the future of dual identity, while in the preview, Maison Martin Margiela team wore a very simple design but distinct impression of white lab coat appeared unique tailoring and the elaborate creative team with H&M Partnership and jointly develop the new design, the core concept of the Maison Martin Margiela, as well as the idea of this collaborative targeted to special easy to understand, also cited the use of the past a single product let us recall the year of its crazy products.